Google, Amazon and Apple could struggle to replace the wallet consumers with Smartphones. But a new report from Forrester indicates actual mass adoption of mobile payments is still some years away.
In his report "Mobile payments enter a disruptive phase", Forrester analyst Thomas Husson says that only 12% of adults in the USA and 6% of adults in Europe have done transactions from their phones. Still, Forrester found that mobile payments "have the ability to disrupt existing payment systems." Will the speed in which this disorder takes hold in the industry, however, can be slow.
When we talk about mobile payments, we are talking about two different types of solutions. The first is to use a mobile network to prepare and to authorise a transaction. This can be done using SMS or carrier billing.
The second type involves developing NFC mobile payment systems and smart. 2011 promises to be the year that NFC devices will ship in droves. Already RFID and NFC pilot programs have been tested by companies like Visa and Bank of America. Still, the first large-scale demonstration in NFC and smart payment probably won't occur until the 2012 Olympics in London. Forrester says probably will run until 2013, through 2015 for mobile payments can exist in a cross-market, interoperable manner.
The transition will last, Forrester says, because the interest of consumers for mobile payments are low. Suppliers must provide users a reason to care. To create demand, must introduce mobile payments for operating systems. This is a catch-22 situation. Vendors and mobile payment companies may need to take a convincing traders and consumers to jump on board.
Moreover, the very real business and market realities not withstanding, mobile payments have the ability to disrupt existing markets in the future. This is why so many existing payment processors — such as American Express and new initiative serves — entering the mobile payment space with such vigour.
[Via]
In his report "Mobile payments enter a disruptive phase", Forrester analyst Thomas Husson says that only 12% of adults in the USA and 6% of adults in Europe have done transactions from their phones. Still, Forrester found that mobile payments "have the ability to disrupt existing payment systems." Will the speed in which this disorder takes hold in the industry, however, can be slow.
When we talk about mobile payments, we are talking about two different types of solutions. The first is to use a mobile network to prepare and to authorise a transaction. This can be done using SMS or carrier billing.
The second type involves developing NFC mobile payment systems and smart. 2011 promises to be the year that NFC devices will ship in droves. Already RFID and NFC pilot programs have been tested by companies like Visa and Bank of America. Still, the first large-scale demonstration in NFC and smart payment probably won't occur until the 2012 Olympics in London. Forrester says probably will run until 2013, through 2015 for mobile payments can exist in a cross-market, interoperable manner.
The transition will last, Forrester says, because the interest of consumers for mobile payments are low. Suppliers must provide users a reason to care. To create demand, must introduce mobile payments for operating systems. This is a catch-22 situation. Vendors and mobile payment companies may need to take a convincing traders and consumers to jump on board.
Moreover, the very real business and market realities not withstanding, mobile payments have the ability to disrupt existing markets in the future. This is why so many existing payment processors — such as American Express and new initiative serves — entering the mobile payment space with such vigour.
[Via]
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